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What’s in Store with Big Data?

This time last year, big data was still a big question mark in terms of how it could be used and, consequently, how long it would live. It’s interesting how quickly things moved: now, in 2015, it’s become certain that big data companies are here to stay. Next in line: big data analytics, but other than that, what big data trends does 2015 have in store for us? Let’s take a look.

Big Data Security Enhancement
In 2015, it’s expected that through the development of big data analytics, we’ll be more secure. There are so many companies out there collecting such large amounts of data that they can no longer fit within the confines of their current security measures and, therefore, their data is compromised (think Target’s security breach). With big data analytics, these companies can more quickly catch wind of abnormal behaviors and correct security breaches before anything terrible happens.

Big Data in At-Home Devices
Are you one of the millions upon millions of people who use smart watches, WiFi-enabled slow cookers, apps that allow you to program your thermostat, or any other number of “Internet things?” If you are, then you’re contributing to big data in one place or another, and analytics for this data are quickly becoming necessary. The providers of these Internet-capable products and those who use them will both benefit from the ability to analyze this data because it will allow improvements to be made that will save money and facilitate efficiency for both parties. Be prepared to see a lot of discussion about analyzing this data in the coming year.

Companies Restructuring as a Result of Analytics
Not many companies are currently prepared to utilize the information they’ll garner from big data, but this will be the year for that to change. Companies need to act systematically if they want to remain competitive, and this doesn’t just apply to the products they create. They can analyze the way their employees interact with each other and with clients via e-mail, sales platforms, and business phone systems. This will help them to streamline their processes which could mean driving down prices, acquiring more sales, et cetera. Be prepared to reorganize your company around this new information – or for the company you work for to reorganize itself.

Vendor Consolidation
Businesses that have recently started up don’t have the information that veteran businesses will have in this coming year – meaning that those that didn’t focus on the right aspects of growth will likely be purchased or absorbed by larger, more experienced companies. More insight (analytics) means more companies will be more willing to make big moves, and vendor consolidation is, inevitably, going to be a result in this coming year. Smaller companies that are less focused or too focused will be trimmed like fat.

Russ Fordyce

About Russ Fordyce

Russ is the Managing Director of Marketing at Broadview Networks where he works to help consultants and business owners better understand and put technology to use so they can transform how their employees get work done and improve results.

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