How to Establish Trust and Credibility for your Business
Perhaps you’re just getting your business off the ground and are struggling to position yourself amongst your competitors. Or, maybe you’ve been in the game for a while, and you want to do a little brand refresher. In any case, ensuring that your customers associate your brand name with trust and credibility is extremely important.
There are a few different aspects of your business that you want to address when it comes to establishing credibility. Let’s discuss a few.
When it comes to branding – which, after all, is what credibility is tied into – your website is key. It acts as a sort of business card for people who want to learn more about your company and is a key player in making a good first impression. So, when assessing your website, ask yourself: what kind of a message am I sending? Is information easy to find? Am I clear about what I offer, how much it costs, what certifications my products have, et cetera? Furthermore, is it easy to use? This is your opportunity to set yourself apart. Use it!
The best way to establish credibility is to, of course, be credible. It’s that simple. Set your standards high for yourself so that you’re confident about what you sell. Listen to feedback from your customers and take it seriously. Make it so that you would have no issue giving away a free trial or doing a Q&A session about your product/service, and you’ll be on the right track.
This goes hand-in-hand with your product/service, but extends to your customer service efforts and person-to-person interactions as well. Make sure that if your customers have a problem, you’re willing to fix it, and that you stand by your product no matter what. Earn yourself a reputation for being friendly, having a good attitude, and offering quality customer service to ensure that your reputation goes untarnished.
In order for people to begin associating anything with your brand, let alone credibility, you need to have brand consistency. Establish a voice for your brand and use it consistently across social media channels, commercials, interviews, et cetera. This could even mean starting a blog or vlog (aka, video log!) so that your brand’s voice is even more accessible and consistent. Make it so that your customers always know what to expect with your company, and they will begin to trust you.
In the same vein as brand consistency comes your social media use. It’s important to be two things on social media: active and branded. Generate a presence by posting on your social media channels multiple times per week to promote sales, talk shop, or make jokes if that’s consistent with your brand’s voice. Then, be available to answer questions when people post them on your social media profiles. If you’re easy to reach publicly, people are more willing to trust the people behind your brand. Plus, showing you’re interested in the industry itself by posting relevant content gives you credibility as an authoritative voice.