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5 Ways Technology Providers and Consultants can Optimize Revenue with the Cloud: Part 2

Why You Can Not Afford to Ignore Cloud Technology

Every business needs to innovate in order to not only survive, but also to thrive. Maintaining the status quo every year will never guarantee success, and it will certainly never ensure long-term viability. But differentiating your business and providing a unique value proposition will.

As a technology expert, you know all about providing unique value. You know that clients purchase products and services from you because of your promise to deliver a better value than your competitors. But how much value is your current portfolio delivering? Are your services still unique? More importantly, will they still be five or ten years from now?

For most technology providers—such as VARs, MSPs, Systems Integrator and others—those answers are: ‘Not as much as before,’ ‘Our uniqueness is dwindling,’ and ‘in five years, our offerings will be outdated.’ If this sounds familiar, fear not. It’s not too late to add a service to your portfolio that will differentiate your business, empower you to offer unique value, and position you for financial success into the future. What is this secret weapon? In a word, “Cloud.”

Here are five ways technology providers and consultants can optimize revenue with the cloud, Part 2. 

2) Deliver Better Accessibility, Availability and Agility to Your Clients

If you can improve your customers’ accessibility to mission-critical resources, their availability to clients and partners, and their business agility, you’ll win their business for years to come. In fact, these are some of the main reasons why SMBs are adopting the cloud. According to a recent Frost and Sullivan report*, 77% of businesses want to support mobile workers for better availability and 74% want faster access. The business agility benefit is also a top driver, and it is an overarching theme under which scalability and on-demand flexibility reside.

77% of businesses want to support mobile workers for better availability and 74% want faster access.

While a myriad of cloud services can provide these benefits, the one service that is a natural fit for technology providers is a virtual private data center (vPDC) solution. A vPDC allows end clients to virtualize their infrastructure, enabling them to quickly and easily address unpredictable or fluctuating demands of the data center on-the-fly. It also ensures the availability of their applications, thereby delivering business continuity. Imagine telling the owner of a small business, ‘I can dramatically improve the uptime of your data center infrastructure and ensure your employees have secure, reliable access to mission-critical applications anytime, anywhere.’

Applications are the building blocks of every business’s key processes, from billing, revenue collection, resource allocation and customer service to supply chain management. The need to ensure the uptime of critical applications cannot be underestimated. The average SMB that loses access to apps is not able to fully recover for up to 3 – 5 days; hence the need has never been greater to protect and control applications and a private cloud environment is the ideal solution.

The average SMB that loses access to applications cannot fully recover for up to 5 days. A vPDC solution delivers secure, reliable access to mission-critical apps anytime, anywhere.

A vPDC solution is also beneficial to technology providers because it enables them to maintain complete control over clients’ environments. Using a private cloud solution, you can ensure their environments and applications are always available without high capital expense. Add a vPDC solution to your portfolio that gives you full root control and administrator access, as well as one that allows you to manage domains, sub-domains and records easily.

The value you can deliver with a vPDC solution is powerful, unique and compelling. With this one solution you can enhance your client’s business resiliency, improve their infrastructure and application uptime, and provide faster, anytime/anywhere accessibility to support their mobile and remote workers.

Stay tuned for Part 3 of this article series: Optimize Revenue Growth with the Cloud.

*Frost and Sullivan: Staying Ahead of the Curve through Hosted IP PBX and Cloud Communications

About Emily Swartz

As the Social Community Manager at Broadview Networks, I enjoy sharing valuable content across all our social platforms. I particularly love writing for our blog because it gives me the opportunity to share tangible advice on how businesses can leverage technology to gain competitive advantages, control costs, provide superior service, and ultimately improve their bottom line. Find me on Google+

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