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5 Ways Technology Providers and Consultants can Optimize Revenue with the Cloud: Part 5

Why You Can Not Afford to Ignore Cloud Technology

Every business needs to innovate in order to not only survive, but also to thrive. Maintaining the status quo every year will never guarantee success, and it will certainly never ensure long-term viability. But differentiating your business and providing a unique value proposition will.

As a technology expert, you know all about providing unique value. You know that clients purchase products and services from you because of your promise to deliver a better value than your competitors. But how much value is your current portfolio delivering? Are your services still unique? More importantly, will they still be five or ten years from now?

For most technology providers—such as VARs, MSPs, Systems Integrator and others—those answers are: ‘Not as much as before,’ ‘Our uniqueness is dwindling,’ and ‘in five years, our offerings will be outdated.’ If this sounds familiar, fear not. It’s not too late to add a service to your portfolio that will differentiate your business, empower you to offer unique value, and position you for financial success into the future. What is this secret weapon? In a word, “Cloud.”

Here are five ways technology providers and consultants can optimize revenue with the cloud, Part 5.

5) Start by Moving the Infrastructure to the Cloud

When it comes to cloud services, scalability and agility are two of the most attractive benefits for SMBs. As your clients’ business needs evolve, so does their need for compute power. OfficeSuite® Private Cloud is a purpose-built environment, validated for the delivery of the next generation virtual private data center. With OfficeSuite® Private Cloud, your clients have access to an unlimited amount of resources, eliminating expensive IT hardware investments and enabling them to scale up or down with ease. As their technology provider, you also have full control in order to make necessary upgrades or changes on-demand, resulting in more efficient delivery and better alignment to business demand.

One of the challenges to selling cloud technology is that businesses are not ready to make the shift. Many SMBs still have on-site servers they want to continue utilizing until they become obsolete. PrivateCloud serves as a stepping stone into the cloud because it can replicate a business’s physical environment and provide a cloned, virtualized environment in the cloud. If there is any disruption or malfunction in the physical environment, they can switch to the virtual environment for true business continuity. The PrivateCloud will serve as their backup and will ensure uptime and availability for all their key resources. For businesses, it is an operation expense; it does not require the capital expense of building another data center.

Most technology consultants do not have the in-house resources, purchasing volume, and cloud computing expertise to stand up, build-out and support their own cloud environments for clients. That is why many VARs, MSPs, Systems Integrators and others are choosing to partner with IaaS providers that already have top-tier, geographically diverse data centers and redundant, enterprise-grade networks along with the experience of provisioning, monitoring and supporting cloud services.

With over 15 years of networking experience, Broadview Networks is unique in its position to host and manage your clients’ critical IT applications and infrastructure. We have engineered our network and services so that you can provide your customers with a 99.99% service level guarantee. This carrier-grade level of network reliability gives your clients peace of mind that their servers will be available when they need them the most.

As your clients’ complete outsourced IT department and their technology advisor, you should nurture existing relationships and cultivate new ones by introducing clients and prospects to the myriad benefits of cloud technology. Leverage these symbiotic relationships to help your business grow theirs. For SMBs who already know the benefits, be the advisor who can help implement, support and maintain these new services for them. For the SMBs who need educated on the benefits, be the teacher. Show them exactly what the cloud can do: how it can improve their customer service; ensure business continuity; deliver anytime, anywhere accessibility; and boost their business agility. By doing so, you will be offering a unique, compelling value proposition by delivering and supporting the cutting-edge technology modern businesses need to succeed.

About Emily Swartz

As the Social Community Manager at Broadview Networks, I enjoy sharing valuable content across all our social platforms. I particularly love writing for our blog because it gives me the opportunity to share tangible advice on how businesses can leverage technology to gain competitive advantages, control costs, provide superior service, and ultimately improve their bottom line. Find me on Google+

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