5 Reasons Why Entering Awards is Good for Your Business
As a company, we’ve had the pleasure of winning numerous industry awards over the years. Admittedly, the entry process can be time consuming and sometimes costly, however we’ve found there are also many benefits to entering awards.
Here are 5 reasons why entering awards is good for your business.
1. Added Marketing Opportunity
Winning awards gives your company something to shout about and provides amazing PR potential. Just being shortlisted for an award is great PR. Even if you don’t win, it’s an opportunity to promote yourself to new customers, find new supply channels and break into untapped markets.
2. Boosts Credibility
Winning, being shortlisted or even just being nominated for a business award is like a stamp of approval. Having your business judged and endorsed by an independent panel of respected business leaders gives your company increased creditability when pitching to new customers.
3. Differentiating Your Offer
The application process for entering a business award presents an opportunity to reflect on your business offer. You’ll need to identify the things that set you apart from your competitors. Focusing on these differentiators can help you better articulate your offer and stand out from the competition.
4. Builds Team Morale
Awards recognize the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it. Be sure to celebrate your achievements as a team by inviting them to the awards ceremony. Taking staff to these events is not only a great team night out, but it is also a great chance for them to network.
5. Attracts Talent
Everyone wants to work for an innovative company that is well respected. Winning awards is proof to the employment market that you run a forward-thinking and successful organization. This will help you attract the best candidates when opportunities become available on your team.
For a list of Broadview's awards and accreditations, click here.