3 Things You Can't Overlook When Scaling Your Business
Let’s face it, the companies that have successfully mastered rapid growth over the last several years have adopted a scalable business model. Efficiency has proven to be essential to modern growth success, with the recipe for scalable growth featuring the perfect combination of simultaneous revenue growth with minimal cost increases.
So, how do businesses today manage to scale successfully? What we can learn from the most successful and highly scalable businesses, is that initial investments in technologies which help to increase efficiency and fuel automation are also key in supporting sales growth in the future.
Often overlooked in the plan for scalability, but perhaps the most crucial is an organization's communications infrastructure and here’s why.
Communications is the lifeline of every business, whether it’s communicating with customers or collaborating internally, no business can grow effectively without including communications technology in their plans for growth.
Here are 3 things you can't overlook when planning to scale your business.
1. Supported Collaboration for Mobile and Distributed Workers
Businesses today are comprised of multiple locations, with employees traveling and working remotely. Therefore, seamless collaboration and unified communications organization-wide is a necessity for every modern business, but especially one with hopes for effective growth.
Are you still trying to decide if VoIP is better than a traditional landline? According to a recent report by Mitel, businesses lose an average of $11,000 per employee every year due to ineffective communications and collaboration solutions. Fortunately, cloud-based Unified Communications (UC) solutions bring together essential communication functions like company-wide chat, presence and video conferencing, in addition to traditional telephony features and services to allow for more seamless collaboration. UC solutions which are 100 percent cloud-based, provide even more capabilities as features, settings and services are stored exclusively in the cloud, making them accessible and manageable from any device, anywhere. This is not just important for efficiency, but is where the real cost-savings comes in. Not only can businesses save on rent, enabling more remote workers to operate securely in locations where limited employees are needed, these solutions drastically reduce downtime during disastrous circumstances. Having the ability to reroute calls, listen to and respond to voicemail messages, update greetings and collaborate via video conference or chat remotely, ensures business takes place regardless of physical location. With the average business losing an astonishing $5,000 per hour when they are down, this is quite the savings.
2. The Flexibility to Scale
Whether your growth is rapid, planned or unexpected, having communication technology in place that offers the ability to fluctuate based on your business demand is critical to cost control. Functions, such as adding and removing services, employees, equipment, and even locations at anytime with ease allows you to scale efficiently. Not to mention, it ensures costs remain low. By having the flexibility to scale and pay only for what you need and use, you eliminate wasted fees for services and users that may no longer be needed.
3. Efficient Communications
Efficiency has been a key theme throughout this post because it is fundamental to scaling a business. With the right communication technology in place, the automation of key functions are enabled. Whether its utilizing auto attendants to help answer and field incoming calls to save employee time and resources, or it’s having a communications solution that enables administrators to make company-wide changes across any location or many other benefits for enterprise organizations where significant savings and increased efficiency can be achieved. An immense opportunity for efficiency lies in the integration of existing customer relationship management systems (CRMs), such as Salesforce, Google, Skype and others with your business communications. This provides the ability for an even greater return on both investments and the opportunity for optimal efficiency and time-savings.
Regardless of business size, achieving successful growth not only requires an increase in revenue, but having the right technology in place to support the most critical areas of your business' growth. Communications technology and collaboration tools are not only essential to your daily operations, but vital to your long-term success. Ensuring you have the appropriate communications technology in place is a key step and one that should never be overlooked in your strategic plan.