Stay Out of the Junk Folder: 3 Ways to Avoid Sending Spam Emails
Email campaigns are a direct and personal way to connect with your prospects and customers. When done correctly, your emails can help you generate more qualified leads than phone calls alone. However, your emails won’t do you any good if they’re being banished to your recipient’s junk folder.
Here are 3 ways you can guarantee your emails will get past the spam filters and delivered safely to inboxes everywhere.
1. Avoid "Spammy" Words in Your Subject Lines
One of the biggest reasons emails end up in the junk folder is because of the subject line. You might be offering your customers a discount or a buy one get one free promotion, but stating it in the subject line is the easiest way to get flagged as spam.
But it’s not just “spammy” sounding offers, there are a lot of seemingly benign words that spam filters are checking for that are commonly used in spam emails, such as:
- Beverage (really!)
Take a look at HubSpot’s Ultimate List of Email SPAM Trigger Words for all the words and phrases you should avoid when writing your subject line.
2. Include an Unsubscribe Link
The CAN-SPAM Act requires that all email campaigns include an unsubscribe link in the body of the email. This may seem counterproductive, why would you want to let someone opt out of your emails? But, even if they’ve given you permission, it’s important that your recipients have the freedom to choose whether they want to continue receiving emails from you.
Luckily, popular email service providers (ESP) like Mailchimp, HubSpot and Marketo automatically include unsubscribe links in their emails. Just be sure you don’t try to remove or hide the unsubscribe link, or your email will get flagged as spam (if your ESP even allows you to send it at all).
3. Avoid Large or Unusual Attachments
Spam filters will flag your email as spam if it contains very large attachments or unusual file types. Usually .jpegs or .gifs are safe to send, but your email could look malicious if it contains executable attachments like .exe or .zip.
Instead of attachments, simply include a link to your file within the body of the email. You can do this by hosting your file on your ESP’s server or another storage service like Dropbox.
No matter how genuine your email marketing efforts, you need to take every precaution to avoid being marked as spam. Not only will all of your hard work be wasted if it just ends up in a junk folder, but when you receive multiple spam complaints, you could be blacklisted.
However, by following these three easy tips, you can be sure to keep your emails spam-free.