The Secret Weapon that Can Help Double Your Sales
When consumed with how to obtain new leads and close the next big sale, we often overlook the gold mine of leads already available to us- our existing customers. Beyond just nurturing existing accounts to grow and maintain them, these accounts are viable contacts within your network. Existing customers are valuable in many ways beyond just their revenue. They can provide testimonials, online reviews, serve as a success story for your company’s next case study, and of course, provide referrals.
Referrals are among the most powerful of all leads. There’s no better advertisement for your business than an existing customer recommending you to one of their contacts who needs your services, talk about a warm lead. Personal referrals speak volumes for both parties involved and can be one of the most lucrative ways to build your business.
So, how do you go about approaching referrals? There are some strategic components required to establishing a successful, well-oiled referral program. Timing and approach just are just the beginning.
Check out our free guide: 8 Definitive Ways to Generate Referrals for Your Business for the ins and outs of building a successful referral program.