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3 Modern Marketing Tips You Can’t Overlook

3 Modern Marketing Tips You Can’t Overlook

Don’t have a marketing team in place? No problem. Check out these 3 ways to maneuver through modern marketing. 

1. Meet Current Buyer Trends

It’s important to realize that you are being researched long before you even meet a potential customer.  If you don’t have a website, stop reading this blog and get one ASAP.  If you do have a website, make sure you have a SEO (Search Engine Optimization) strategy in place.  Do it yourself through google analytics or hire a marketing agency to help put this in place. 

Current buyers now fall in the millennial generation.  They have more spending power than any other age group. So, what’s your strategy for selling to “the young kid” in the room?  Be authentic.  Remember they can fact-check you in a matter of minutes.  Act as a mentor to them, avoid bulldozing through the conversation, teach them how your solution will make them better.

2. Don’t Brush Off Social Media

You may feel behind, but it’s not too late to get started with social media, and frankly, it’s not optional in the modern business world. Make sure you and your company both have a LinkedIn presence, even better, make sure you are covered on Facebook and Twitter too.  Use a platform like HootSuite to help manage them all and schedule posts in advance.  Three out of four B2B buyers use social media to make purchasing decisions.  Take advantage of that!

3. Utilize Your Partnerships

Providers like Broadview, want to make sure partners have all the tools necessary to successfully sell to business customers.  Make sure you follow provider’s trainings (both sales and marketing) and check out their portals for updated information. Ask about co-marketing initiatives and where you can find templates for email campaigns.  Compile your information and start a quarterly newsletter to your end customers just by repurposing product information from your providers. 

Brittany Fuller

About Brittany Fuller

Brittany is the National Channel Director for Broadview Networks, now part of Windstream where she employs a unique, out of the box, perspective to develop bold new go-to-market strategies and relationships with partners. 

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